IT was an event that was I trending on Twitter by around noon – even before the real party had started. That should give you an idea of what #ChurpOut2013 was all about.

ChurpOut is an annual festival organised by social media community ChurpChurp that brings together popular social media personalities, online boutiques and other random fun activities to get social media addicts to come out and play – and that’s why it never fails to trend on Twitter.